Sydney stylist, Melissa Boyle started her career at men's magazine GQ and went on to work for some of Australia's leading editorial brands (the shoot featured in this blog came out this week and is the Spring Racing Fashion editorial for Good Weekend magazine). Her commercial clients are just as impressive, with RMWilliams, MJBale, David Jones, Delorenzo, Nike, Rebel Sport, Commonwealth Bank Australia, Subaru, Nikon, and Swisse, all clients in her commercial styling portfolio. Check out Melissa's work on her Content Makers Directory and get to know her a bit better below. 

How many people in your office? I fly solo with fashion assistants depending on the client.

Tell us how your business came about/how you came to do this kind of work? My first role was with GQ as Fashion Assistant then Fashion Editor. The move into a freelance capacity with my own clients happened organically over time. I have obsessed over magazines since I was old enough to buy Dolly! It took a while to break into the industry but the universe rewarded me in the end for my persistence.

What do you love most about working in this space? I love the creativity and working with extremely creative people – photographers, art directors, hair and makeup. The journey is challenging, different every day and with every client. 

If you had to describe your business in one word, what would it be? Energising.  

 

Content Makers - Melissa Boyle - Christopher Morris
Photographer: Christopher Morris | Stylist: Melissa Boyle

 

Who is your main clientele? Print and advertising clients.

What memorable projects have you worked on?  

There are so many……..

1 Shooting portraits in Milan with international designers, Giorgio Armani, Gucci, Ermenigildo Zegna

2 Shooting men's fashion stories around the streets of Milan. 

3 Styling Hugh Jackman. You have his full attention. He is magnetic!

A typical work day for you is? Working from home one day, and on location the next.  Styling interesting people to styling beautiful events for brands.  Never the same.  I wake up each day loving my job. I actually like Monday as it’s a day to plan.

 

Content Makers - Melissa Boyle and Christopher Morris
Photographer: Christopher Morris | Stylist: Melissa Boyle

 

How would you describe your business style? I am known for my strong men’s styling drawing on my years of experience with suiting.

Do you have a point of difference in the market? What is it? I am known for my strong men’s styling drawing on my years of experience with suiting.

 

Content Makers - Melissa Boyle and Christopher Morris
Photographer: Christopher Morris | Stylist: Melissa Boyle

 

Are there any common mistakes you see businesses make that drive you crazy? Expectations of a beautiful creative outcome and not letting the creative team achieve this organically due to push of high quantities on the day.

What is the most common piece of advice you give to clients? Keep it simple. Don’t overdo it. Simplicity is everything

What trends do you think will be big in the year ahead in fashion? Checks, colour and volume sleeves.

 

Content Makers - Melissa Boyle and Christopher Morris
Photographer: Christopher Morris | Stylist: Melissa Boyle


GRILLED BY CM

Favourite hashtag? #youneedthis

Favourite blog? vestoj.com

Favourite magazine? French Vogue – AnotherMan

Favourite TV show? Boardwalk Empire – outstanding costume and set design! 

Favourite book? The Little Black Jacket

Favourite word? Dismantle.

Accounts you are most likely to get lost scrolling in Instagram? @streetartglobe    

I fall into the #instaabyss quite quickly.

Coffee or tea? Coffee in the morning, Tea in the afternoon

Cats or dogs? Dogs

Sweet or savoury? SWEET!

Favourite emoji?  Sunglasses Emoji

 

 

Find Melissa Boyle on the Content Makers Directory.

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