You just need to follow along with Melbourne copywriter Emma McMillan's Instagram or blog to tell how much she enjoys what she does for a living. Check out Emma's work on her website and find her listed under 'copywriters' on the Content Makers Directory. We're so happy to have her on board.

How many people in your office? It’s just me! I’ve had to learn some aspects very quickly indeed!

Tell us how your business came about/how you came to do this kind of work? With a degree in Creative Writing and a background in education, specifically Performing Arts and English teaching, I bring a unique perspective to copywriting. I began freelancing when my son, now 18 months, was a few months old. Now I can’t imagine life any other way.

What do you love most about working in this space? The diversity of the work keeps me interested. I’m passionate about small business and telling stories. Working for myself is demanding but also freeing.

If you had to describe your business in one word, what would it be? Storytelling. 

Content Makers - Copywriter Emma MacMillan


Who is your main clientele? The diversity of my clients has surprised even me. Alongside educational clients, I’ve worked with artists, a coffee enthusiast, a pathology lab and several mamas in small business.

What memorable projects have you worked on?  Working with the inspiring Natalie Roberts from Miracle Mama was very special. I developed fresh content for her website, which connects and nourishes mothers of special needs children.

A typical work day for you is? I’ve written a post about this recently on my blog, detailing a typical day in the life of a copywriter/mama. Or as typical as a day gets!

How would you describe your business style? Eclectic. I dress according to my mood. 

Do you have a point of difference in the market? What is it? I have a varied career background, which I think helps me create and adapt content for a variety of industries. I call myself chameleon-like for this reason.

Are there any common mistakes you see businesses make that drive you crazy? When I see typos or grammatical errors in copy, my heart sinks.

What is the most common piece of advice you give to clients? Fill in the Creative Brief please! Then trust me.

What trends do you think will be big in the year ahead in copywriting? I think businesses are understanding that they need to tell their story to clients, rather than simply sell. Consistent content development is key also, both in terms of frequency and style.


Content Makers - Copywriter Emma MacMillan


Favourite hashtag? #wordmagic

Favourite blog? Lady Melbourne. I was already a fan, then Phoebe turned up in my Mothers’ Group!

Favourite magazine? Mama Disrupt - not just another parenting magazine. Real articles and loads of sass. It inspires me.

Favourite TV show? I’ve just started The Crown and am loving it.

Favourite book? The Great Gatsby by F. Scott Fitzgerald. I read it once a year.

Favourite word? Oscillating.

Accounts you are most likely to get lost scrolling in Instagram? There are far too many to pick one.

Posts you are most likely to share on Facebook? Things about writing or small business.

Coffee or tea? One soy flat white in the morning, herbal tea in the afternoon.

Cats or dogs? Dogs. That’s a no-brainer.

Sweet or savoury? Sweet almost every time. Dark chocolate. Now I’m hungry.

Favourite emoji? 


Find Emma MacMillan listed under 'copywriters' on the Content Makers Directory.