What Does a Copywriter Actually Do?


Copywriting. It sounds like a pretty straight-forward job, right? You write various things on various topics for publicity material, advertisements or other forms of marketing? There are lots more ways one can help your business. Here's how.


It can be hard to come up with an accurate description of a copywriter so the best way to describe a copywriter is simply to show you some of the wonderful and creative things they can do.

 

Below are some key areas in a business you need will need a copywriter for.

 

Writing advertising and marketing copy

Every business needs a way from bringing in customers and clients. This is usually through advertising and marketing. The best forms of advertising and marketing is usually through websites, ads, brochures, fliers, catalogues, business cards, signage. Who’s going to write the copy? The copywriter of course.

 

Public Relations

Any communication with clients, customers or general public needs PR. PR is usually anything a business sends to media including magazines, newspapers, radio and television for public consumption. Your PR needs a clever and sellable angle to entice the media to pick it up and feature it in the news. A copywriter will create the magic words for you.

 

Editing

Editorial work is widely available for copywriters with good attention to detail. This can include editing, copy editing, fact checking, indexing, research, and proofreading for general business communications, textbooks, and publishing. For those skilled with other languages, there is also a big market for translations as well.

 

Blogging

Blogging is now a full-time job for some thanks to the internet, and all businesses should have some sort of blog attached to their website. Blogging is a great to expand upon your services and give readers a little more insight into your business. You get to create a voice behind your brand and educate your readers on areas of similar interest to your business.

 

Social Media

Look out! Social Media is probably one of the most powerful marketing tools if done correctly. Social media is Facebook, Instagram, Twitter, LinkedIn and more. Your business needs this and a good writer to create posts. It’s fast and reaches your audience instantly. It’s also a great way to drive potential customers to your website.

Copywriters often come with a Journalism, Communications or Marketing degree. Some are just naturally gifted writers. They are definitely worth the investment for creating a powerful, consistent and sellable voice behind your amazing brand.

You can find many talented copywriters listed on Content Makers Directory.

 

Sarah Stevens is a writer and digital consultant for small businesses at her company Content Society. She spent two decades working for some of Australia's leading television and publishing media companies before starting her own business. Now she helps small businesses find their digital voice and confidence. You can follow Sarah on Instagram and Facebook.

 

Be the first to review this item!


Bookmark this

29 Jun 2018


By Content Society

Recent Articles

Why Should Your Business Invest in Video?

Why Should Your Business Invest in Video?

in Photography and Videography, Websites and SEO, Social Media, Marketing and Content Marketing, Finding and Hiring Professionals

Video is growing rather rapidly and with the launch of IGTV is just going to get more in your face on social media and digital. You might still have your doubts. Is it really worth using videos? Yes! And here are six reasons why.

What Does a Copywriter Actually Do?

What Does a Copywriter Actually Do?

in Marketing and Content Marketing, Business Advice, Finding and Hiring Professionals

Copywriting. It sounds like a pretty straight-forward job, right? You write various things on various topics for publicity material, advertisements or other forms of marketing? There are lots more ways one can help your business. Here's how.

5 Reasons To Hire a Professional Stylist

5 Reasons To Hire a Professional Stylist

in Design and Branding, Marketing and Content Marketing, Finding and Hiring Professionals, Product Styling

Want beautiful imagery that will drive people to your product? You need to invest in the right people. Here are five very good reasons you need to hire a professional stylist for your next shoot.

5 Free Apps To Make Your Instagram Look Awesome

5 Free Apps To Make Your Instagram Look Awesome

in Design and Branding, Photography and Videography, Social Media, Marketing and Content Marketing

Feeling like your Instagram needs a boost? These five free apps will help you look more professional and save time! From scheduling your posts to graphic design.

Featured Professional Listings more listings

Kate Toon Copywriter

Kate Toon Copywriter

in Press Release Writing, Editorial Writing, Website and SEO-friendly Copywriting, Social Media Profile Copywriting, Commercial and Marketing Copywriting

Sydney's favourite copywriter. I work with small businesses, agencies and big fat corporate brands to provide copywriting that’s affordable, reliable and wonderful.

The Word Collective

The Word Collective

in Press Release Writing, Social Media Influencer, Editorial Writing, Website and SEO-friendly Copywriting, Social Media Profile Copywriting, Social Media Training, Social Media Management, Commercial and Marketing Copywriting

We create content that’s worth the click, offering an in-depth understanding of online trends and what people actually want to see, read and share.

Content Society

Content Society

in E-Commerce Websites, SEO, Website Design, Digital Graphic Design, Editorial Writing, Website and SEO-friendly Copywriting, Graphic Design, Branding and Logo Design, Social Media Training, Social Media Management, Website Full Build and Design

A boutique media and copywriting agency that helps businesses create an online presence and have a meaningful conversation with their customers.

By Magdalene

By Magdalene

in Product Styling, Event Styling, Food Styling

Magdalene Liacopoulos is a Sydney-based magazine and product stylist and founder of The Bebe Style Co., a nursery and children's room styling service. Magdalene is available for freelance editorial, commercial and private styling.